Leading For Good
The Baobab Group offers leadership coaching, group facilitations, and consulting to mission-minded leaders and teams who wish to expand their influence and impact on their industries and the world.
While prioritizing your mission and objectives, our approach combines formal training, professional & personal experience with intuition, street smarts, and emotional intelligence.
The Baobab Group, founded and led by Dr. Sidra D. Smith, supports individuals and organizations who want to make a difference by doing good. We draw on decades of experience in independent schools, higher education, and non-profit organizations.
What People Are Saying
“Sidra has a special gift to see and believe in the potential of others even when they aren’t able to see it in themselves. She helped me to reframe my career transition from a deficit mindset to one that was empowering and in complete alignment with who I wanted to be in the world. She encouraged me to lean into my values as I navigated unfamiliar terrain and was able to draw out connective threads that I wouldn’t have been able to see on my own. . . I can honestly say that our work together had a positive impact on every single dimension of my life.”
-Entrepreneur, Former Non-Profit Leader
“Thank you so much for putting this [facilitated virtual gathering] together. It was obvious that care and kindness went into creating this event, which is why it was so wonderful. “
“Sidra is a charismatic and personable presence, who brings her whole self to the facilitations she designs. She strives to unearth the creativity in a group to invite their buy-in for a process that often has team building at the center.”
-Educator & Writer
“Sidra helped me immensely with two key areas: 1. Identifying my communication style and learning how to be comfortable with silence and bringing value with the things I say. 2. Identifying practical ways to move from thought to action. Sidra saw that I was a thinker and spent time teaching me to get out of my own head and put things into action.”
“I’ve had the pleasure of being coached by Sidra twice now, each in very different seasons of my life. . . .During our time I gained insight into how I lead others, but, even more importantly, how I lead myself. As a coach, Sidra not only equipped me with tools, but she helped me to become confident in using them.”
A Black woman-owned business, The Baobab Group is committed to contributing to the common good; facilitating the success of women and people of color in professional spaces; and supporting policies and practices that promote equity for all.